Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members
نویسندگان
چکیده
منابع مشابه
Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty?
Loyalty programs are a consolidated marketing instrument whose adoption in many sectors has not been associated with appropriate comprehension of either their management elements or their effects. The purpose of this research is to contribute to knowledge about the effect of loyalty programs on repeat purchase behavior. More specifically, it seeks to discover whether joining a program changes t...
متن کاملPrivacy-Preserving Loyalty Programs
Loyalty programs are promoted by vendors to incentivize loyalty in buyers. Although such programs have become widespread, they have been criticized by business experts and consumer associations: loyalty results in profiling and hence in loss of privacy of consumers. We propose a protocol for privacy-preserving loyalty programs that allows vendors and consumers to enjoy the benefits of loyalty (...
متن کاملRewards that undermine customer loyalty? Amotivational approach to loyalty programs
1TowsonUniversity 2University ofGeorgia Correspondence KyongseokKim,DepartmentofMassCommunicationandCommunicationStudies, Towson University, 8000YorkRoad, Towson,MD21252. Email: [email protected] Abstract Guided by the framework of self-determination theory (SDT), this study examined the effects of external rewards on undermining customers’ intrinsic motivation to engage in a retail loyal...
متن کاملAn empirical analysis of online game service satisfaction and loyalty
In this study, we argue that there will have some factors affecting online game service satisfaction and loyalty. The purpose of this study is to understand an online game service model. This model contains several dimensions including experiential value, transaction cost, and service quality, the three antecedents of online game service satisfaction and loyalty and test the associations among ...
متن کاملBrand Loyalty and Price Promotion Strategies: An Empirical Analysis
Though brand loyalty has been studied extensively in the marketing literature, the relationship between brand loyalty and retail pricing strategies is not well understood. Designing promotion strategies involves two key decisions: the percentage reduction in price from the existing price point (depth), and the frequency with which a product is promoted. These decisions, in turn, are critically ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Research in Marketing
سال: 2007
ISSN: 0167-8116
DOI: 10.1016/j.ijresmar.2006.10.005